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Retail 2017-09-11T14:14:12+00:00

Simple and quick handling at the checkout. Supply from the back stores to the front stores. Goods supply to the back stores. Effective goods distribution and interim storage in hubs. Networking of all stores within a retail chain. And regular inventories: all these are challenges that the clothing manufacturer faces on a day-to-day basis. Clever solutions are required to achieve transparency in the supply chains – from production right through to the POS.

Kathrein starts with the logistics process. Our RFID portfolio addresses all retailers’ needs – right down to the last detail. Our intelligent technologies identify whether goods are being taken from the back store to the front store or vice versa, for example. If a customer leaves the shop with an article of clothing that has not been paid for, the system is able to detect this attempted theft. Antennas integrated in the checkout counters significantly accelerate payment of goods. Intelligent shelves automatically trigger orders as soon as items are sold and networked stores carry out inventories on an ongoing basis.

We use our expertise and service awareness to optimise our customers’ value creation chains. Our measures are based on the very highest quality standards and a holistic understanding of processes.

Product availability in retail stores has become a major competitive factor. Insufficient replenishment processes and missing inventory visibility still account for a major fraction of lost sales. AutoID may eliminate inventory record inaccuracy and improve the means of employees and customers to localize products. However, to date a lack of knowledge about the information value of this technology prevents a comprehensive financial evaluation. This paper proposes and demonstrates a simulation method that is able to capture the information value of item-level RFID in retail supply chain operations. Overall our results show that the ROI of item-level RFID depends on many factors. We demonstrate that a positive ROI is possible at the current price of passive RFID transponders.

RFID is simply a better way to count. Compared to bar code cycle counting operations, RFID offers huge benefits in time saved and labour costs. RFID has proven to reduce out-of-stocks by 60 to 80 percent and increase sales from 4 to 20 percent. This engagement brought many innovations of the retail sector into the products and solutions.

Services

  • Planning: feasibility study, surveys, network design, implementation planning, application and test centre
  • Implementation: installation, start-up and handover, project management, integration in ERP systems, mobile apps
  • Maintenance: technical support, hardware service, software service, on-site service
  • Material provisioning: accessories and consumable supplies, individual components
  • Training: hardware, software and application training
  • Logistics: worldwide supply chain and on-site management

Key applications for AutoID in retail include:

  • Warehousing and Supply Chain Automation

  • Electronic Article Surveillance (EAS)

  • Automated Inventory taking

  • Electronic Point Of Sale (POS)

  • Back store, Front store article tracking

Counting blouses the easy way

Short collection cycles and fast-changing trends: the fashion label Marc O’Polo based in Stephanskirchen in Upper Bavaria needs a precisely timed system of textile logistics. What really counts here is flexibility, customer service and above all speed. In order to ensure optimum processes, the company uses RFID technology combined with tried-and-tested Kathrein solutions.

Background

The company Marc O’Polo was founded in Stockholm in 1967 and is now one of the leading international brands in the area of Premium Modern Casual. Initially, RFID technology was only to be installed in some 2,600 of the company’s own stores so as to optimise goods availability, checkout procedures and retail security. In the course of project planning, however, the company realised that RFID could also be used to significantly improve the supply chain as a whole. For this reason, the decision was made to apply the solution comprehensively, also at the central warehouse located at the company’s headquarters.

 

Kathrein solution

“Radio Frequency Identification” – or RFID for short – enables contactless registration of each individual product by means of electromagnetic waves along the entire supply chain. In order to track an article from the plant to the store, an individual RFID label is applied to it at the factory. The central warehouse is fitted with an entrance gate which automatically registers all the RFID tags in a shipment. In this way, the information on the shipping note can be instantly checked for accuracy. In the store, RFID provides a precise summary of stocks at all times as well as ensuring a fast payment process. The system is also able to identify attempted theft based on various parameters.

 

Results

RFID significantly improved the Marc O’Polo supply chain. Stocks and movement of goods can be tracked simply and with maximum precision. This saves time, personnel and costs. In the stores, customers benefit from short waiting times at the checkout since purchases are automatically registered and no removal of hard labels is required. The fashion brand’s textile logistics have been optimised and savings potential has been realised. Goods turnover has been accelerated and a separate retail security system is no longer required. The investment will pay for itself within a few years.